SLOAN   Van Mierlo

SLOAN Van Mierlo

Sales Representative

RE/MAX Realtron Realty, Inc. Brokerage*

Mobile:
(416) 986-2121
Email Me
SLOAN   Van Mierlo

SLOAN Van Mierlo

Sales Representative

RE/MAX Realtron Realty, Inc. Brokerage*

Mobile:
(416) 986-2121
Email Me

marketing your home for sale

“How much is my home worth?”

If you’re serious about selling, you can’t rely on online calculators to estimate your home’s value. Your home’s value is influenced by recent sales activity, the competition it will face in attracting buyers, the home’s condition, and the marketing strategy it will use to build up demand.

Without a real assessment, your home could sell well under its potential value… leaving you with less equity to save or invest. The only way to get an accurate assessment of your home’s value is to have a licensed professional 1) evaluate the condition of your home, 2) analyze its potential against the competition, and 3) create a custom marketing plan to attract buyers.

 

My Method for Assessing Home Values

First, I acquire local market info by previewing similar or competing homes on the market. These homes are what buyers are using to gauge what they are getting for their money. Home sales data only provides one dimension of potential value. Having knowledge of what’s on the market, what homes are going under contract for, what they are selling for is key to getting a real assessment.

The next step is to analyze your home in person. When I assess your home’s value, I look at the Location, Architecture, Interior Structure, Outside Areas, and the Overall Condition of your home. These factors are weighed against the competing inventory buyers are previewing as they search for homes.

These factors are what buyers will both consciously and unconsciously consider when ranking and valuing what a home is worth to them. Remember, a home’s true value, regardless of assessment, is the price an able buyer is willing to pay.

 

What I Consider in Assessing Home Values

When it comes to your home’s value, I look at and assess:

  • The location or neighborhood is more desirable than similar homes on the market.
  • How schools, lifestyle features, and neighborhood affect demand.
  • The architecture and exterior structure is consistent, superior or inferior to other homes in area.
  • The era or genre (Modern, Victorian, Ranch, Cottage, etc.) add a premium based on current design trends.
  • How the floor plan and room size proportions of the home compare to other homes on the market.
  • How the Kitchen compares to others on the market (updated or outdated, floor plan, appliance packages).
  • How the Master Suite compares to others on the market (size, first/second floor, updated or outdated, etc).
  • How the Master Bath compares to others on the market (updated or outdated, shower and bath, flooring).
  • How views, outdoor living areas, or recreational areas affect value (pools, ponds, patios, etc.).
  • How the landscaping and hard-scaping compare to the market.
  • Repairs or maintenance are needed to compete with other homes.
  • Curb appeal projects are necessary to be consistent with others on the market.
  • How the condition of the home is compared to similar homes on the market.

Pricing Strategy

Once I’ve established your home’s value, I create a pricing strategy to attract the right offers. A common mistake is to price the home well above market value. A sure-tell sign a home is overpriced are few or no showings. Buyers are rejecting the price of the home.

Typically, an over priced home will sit on the market for a while and then the seller will drop the price. Once the market senses the weakness, you can expect low offers, with buyers not trusting the assessment of the home’s value.

When you price your home “in the market” you will generate a lot of interest. Buyers’ interest translates into demand, which can lead to lots of showings and, hopefully, multiple offers.

Marketing Plan for Your Home

8 week marketing plan

When it comes to finding potential buyers for a home, there are critical steps that must be taken before you list it for sale… steps that determine whether or not your property will be discovered by buyers searching for homes.  I have a detailed 8 week marketing plan I implement on all homes I list.  Its detailed in what I do every week the home is on the market. Its a flexible plan and works well.

Unfortunately, most agents upload poorly taken photos into the Multiple Listings Services and hope the price sells the home. They don’t know whether your home can be found online.

As part of our Property Marketing Plan, I use a “go to market” sequence to make sure your property can be found online. These steps include using professional photos of your home, uploading video content on YouTube, posting information on social media, driving traffic to your home online using Facebook and Google Ads, and using the right home search sites. As a result, your homes is seen by the tens of thousands of people searching for homes.

I use our advanced knowledge of SEO, PPC, and social media (all online marketing technologies), as well as an advertising budget to get your home found online to attract more buyers and potential offers.

 

Thinking of Selling?

Get a real assessment of your home’s value from me and start planning your move now. Just complete as much of the information as you can in the fields below and I’ll start analyzing your home’s value.

Click here to get that assessment: https://www.sloansellsrealestate.com/landing/whats-my-home-worth

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About Me

These days buying a home can be challenging  I like to set myself apart from all other Real Estate agents out there and I do this by Guaranteeing that if Your Not Happy with Your Home Purchase through me in 12 months I'll Sell it for FREE.  I call it the Love it or List it Buyer satisfaction Guarantee.  I don't just tell you this I will give that to you in writing!

Sellers: 

How to GUARANTEE Your Home Sells When You Put It On The Market

While every agent may promise to sell your home, the reality of the real estate market today is that this simply doesn’t always happen.  The fact of the matter is, the majority of homes listed for sale sit on the market for months, and some of these homes never sell at all.  Needless to say, this is highly frustrating to any home seller.  But more than this, it can be financially crushing if you’re counting on the sale of you home to fulfill some other obligation.

Well, I set myself apart from most agents by being accountable to you.  In other words, I don’t just promise to sell your home, I guarantee it.  In fact, if I can’t sell your home in 120 days, I will waive my commission!!!  As you can see, I put my money where my mouth is.  Instead of making you empty promises, I give you a written guarantee of performance and if I don’t live up to this agreement, I’ll Waive My Commission.  Not only do I offer a Performance Guarantee but I will also give you our Cancellation Guarantee.  If you are not satisfied with our performance, you can cancel our agreement. 

We also offer flexible commissions.  I’m taking all the risk so you don’t have to, and this gives my many clients much greater peace of mind in the home selling process.

As you can see, not all Realtors are the same.  If you are open to look at other marketing plans AND have the protection and peace of mind of a Performance Guarantee and a Cancellation Guarantee, please call me at 

416-986-2121  

Some helpful links: Neighborhood Buzzer, Free Home Evaluation, Looking for new construction condo Go Here.  Become My VIP BUYER and receive priority access to the latest lisings that match what your looking for 100% GO HERE

As a real estate profressional, I will make every effort to find or sell your home in a timely and professional manner, and provide you with superior service and the most helpful advice.  I strongly believe in transparency, accountability and holding myself to a higher standard. I will be with you every step of the way through the process to make sure you receive the best possible expert advice and guidance. Real estate is more than just a job to me, it is a life-long dream of building trust and respect, and constantly striving to exceed my clients’ expectations.  

Sincerely,

Sloan 

sloan@sloansellsrealestate.com 

Contact me on Facebook Messenger : m.me/soldwithsloan

416-986-2121

 



Experience: 11

Awards: MCNE

Area Covered: Toronto, Pickering, Peel, Halton, Milton, Burlington, Oakville